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Our coaching Team

Welcome to the realm of expertise and guidance! Our team of dedicated coaches embodies a collective passion for unlocking human potential and fostering growth. With diverse backgrounds and specialized skills, they stand as pillars of support and wisdom, guiding individuals and teams toward their aspirations. Get ready to embark on a transformative journey as we introduce you to the extraordinary individuals who make up our coaching cadre.


Julie Olson

Hi, my name is Julie Olson and I have actively sold real estate for 30+ years. I started scraping wallpaper and renovating houses with my Dad when I was 4 and have been in real estate ever since. When I was old enough to get a real estate license, I started selling real estate and never looked back. I love all the aspects of the business from listing a property to negotiations and beyond.


Along the way, I consistently won top producer awards; successfully built over a dozen offices, managed one of the largest branch offices in my city for 5 years – (avg. 4500 transactions yearly), owned and sold several real estate companies, facilitated the Broker Support Network at the local association, and sat on the Board of Directors and Executive Committee.


I have acted as a consultant for over 100 real estate brokerages and have been a broker since 1995. I have a knack to identify sale-able skills of an Agent and coach them on leveraging their resources and talents. The question that solves every dilemma is “What is in the best interest of my Client?”


Jon Day

As a professional Real Estate Instructor and Coach, Jon Day ensures that each and every agent receives his devoted attention and commitment to help them navigate from lead generation to closing every client they serve. "I am always happy to boost agents’ motivation and confidence and feel certain they will become more and more successful each day. My focus is to help them achieve their personal real estate goals, while providing exceptional service."


From being a full-service real estate agent in suburban to urban areas working with first time buyers to retirees, dealing in luxury sales, vacation homes and investment properties, Jon understands that motivation is key. He is willing to work to get you engaged with enthusiasm for every client and property type. Jon prides himself on being extremely patient, loyal, accessible, technologically competent, and most of all a good listener. These valuable qualities coupled with a sales and marketing background arm him with the comprehensive skill set his clients need and deserve.


Outside of his busy real estate business schedule, Jon enjoys gardening, cooking, and entertaining his family and friends.


Steve Strickholm

Steve is the Founder and CEO of KDNA™. He is the author of the Workbook and Video series from Dearborn Professional Development, Full Throttle Coaching for real estate professionals.


Steve received his Real Estate license plus he became licensed in the Psychology field over 30 years ago. To build an Insurance Agency, he also made over 400 phone calls each week to sell health insurance to families and small businesses as an Insurance professional.


Over the past 10 years, Steve and his team has delivered success-creating software for over 50,000 real estate professionals. KDNA’s Coaches therefore offer a level of experience creating the best value in the industry.


KDNA Coaching™ provides a “Full Throttle” approach to both professional and personal development. From our wide-ranging experience, we combine the fundamentals of selling, communication skills and wealth-building activity. The result: Purpose-driven, not accidental, success!

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