MORTGAGE
PROFESSIONALS:
Efficiency Tech & Accountability:
Talk to Way More People Every Day
Your Competitors
Lose the Majority of Their Business
By Focusing on the
Bottom of Their Pipeline!


YOU SHOULD ALSO
BE HERE!
DON’T LET YOUR
PAST CLIENTS AND SPHERE
DECAY INTO
TRANSACTIONAL
RELATIONSHIPS
= SALES FOR COMPETITORS!
YOU ARE HERE!




"I set 3 appointments in 2 hours of reaching out to my potential prospects"
- Frank O., TX

"Today I talked to my past clients who I hadn't spoken to in over 3 years = 2 Leads!
- Carolyn H., KY

"In 30 minutes of contacting my Ideal Agent list, I set 2 Recruiting Appointments"
- Howard K., WV

"In 2 weeks I put a property under contract by contacting the people in my database."
- Doug M., OK

"This past month, I found 2 upcoming listings worth over $50,000 in commission!"
- Scott T., CA
INCLUDED WITH ALL PLANS:
KDNA ACCOUNTABILITY
GOAL TRACKER & GROUP TRAINING
DAILY EMAIL & PHONE UPDATES:
Your KDNA Weekly & Monthly Scoreboards
Continually Grow and Improve Your Business
ACCOUNTABILITY:
Brokers, Team Leads and Mentor/Coaches
Can View and Interact with Group Scoreboards
KDNA Accountability Tracker Provides:
1. Daily Updates on Progress Towards Weekly Goals
2. Each Person's Goals can be Individually Set
3. Auto-Synchs with Power Contacting (Tiers 1 to 3)
4. Individual, Team and Group Activity Scoreboards
5. DISC Communication Profile
6. Annual Business Plan that Updates Real-Time
7. Conversion Ratios Tracker & Scoreboards
8. Free Ongoing KDNA Group Tracker Trainings




LOAN OFFICER MASTERMIND:
PAST CLIENTS, SPHERE, PARTNERS, TARGETED LEADS & 1 ON 1 COACHING

TRACK INCOME PRODUCTING ACTIVITIES:
Increase Your Focus & Sales by up to 80% or more
Access Top Loan Officers with 20+ Years Experience:
WEEKLY SMALL GROUP MASTERMINDS -
90 MINUTES WITH 2 COACHES
BONUS 2-WAY USE:
PERSONAL PRODUCTION Focus & Coaching plus
SET PARTNER APPTS. with Your Ideal Agent Prospects



RECRUIT CONCIERGE ACCEL: SILVER 300
445$Every month+$245 1-Time Database Cleanup & Customization- 300 Producing Agent Leads Receiving Concierge Services
- 300 Producing Agent Leads Replenished Every 6 Months
- Monthly Live Phone Call to Agent Leads
- 1 Broker Prerecorded Voice Message
- 1 Broker Personalized Email
- Broker Can Access Their KDNA Goal Tracker
- DISC Communication & Weekly Q&A Training
- Live Call Transfer to Broker or Calendly Appointment Setting
- Auto-renews every 6 months unless cancelled 14 days prior
CLIENT CONNECT: 4X+ LIVE CONVERSATIONS
395$Every month+$295 1-Time Set Up Fee: Customization, TechCONNECT WITH LIVE PHONE CALLS - 4X MORE LIVE CONVERSATIONS. PAST CLIENT AND SPHERE LIST (1,000 TOTAL). 2 DAYS/WK POWERDIALER. LIVE ANSWERS & PERSONAL VOICE MESSAGES LEFT. GROUP COACHING SESSIONS.- CALL 4X MORE CLIENTS & SPHERE USING LESS TIME & EFFORT
- CONTACT UP TO 1,000 OF YOUR PAST CLIENTS, SPHERE & VENDORS
- MAKE LIVE PHONE CALLS TO YOUR PAST CLIENT & SPHERE LIST
- ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 2 DAYS PER WEEK
- LIVE ANSWERS INQUIRE FOR 1 ON 1 MEETINGS & REFERRALS
- LIVE CALLS ALSO SCHEDULE YOUR ANNUAL REVIEWS (IF DESIRED)
- 1 ON 1 MEETINGS CAN BE SCHEDULED IN YOUR CALENDLY ACCOUNT
- PERSONAL VOICE MESSAGES LEFT IF NO ANSWER
- PERSONALIZED EMAILS PROVIDED FOR LIVE AND NO ANSWER CALLS
- ALL LIVE CALL RESULTS CAPTURED IN KDNA GOAL TRACKER
- 24/7 ACCESS TO YOUR KDNA TRACKER WITH ALL BUSINESS BENEFITS
- PLUS WEEKLY 50 MINUTE LOAN OFFICER GROUP COACHING SESSIONS
- GROUP COACHING ON CLIENT REVIEWS & ASKS FOR REFERRALS
- Auto-renews every 6 months unless cancelled 14 days prior
"BOOST" w/KDNA CLIENT CONCIERGE PROGRAM
495$Every month+$145 1-Time Set Up Fee: Customization, Tech- INCLUDES KDNA "BOOST" INCOME ACTIVITY PROGRAM
- INCLUDES KDNA CLIENT CONCIERGE PROGRAM
- Auto-renews every 6 months unless cancelled 14 days prior
LOAN OFFICER PROFESSIONAL: INCLUDES MASTERMIND PLUS POWER CONTACTING TECH - TARGETED LEADS & 1 ON 1 COACHING

Power Contacting Technology - Provides 400% More Live Conversations - So You Can Set 1+ Appointments per Hour
Contacting Results Auto-Synch to KDNA Tracker - No Manual Input - for Accurate Individual and Team Transparency
Access Top Loan Officers with 20+ Years Experience:
WEEKLY SMALL GROUP MASTERMINDS -
90 MINUTES WITH 2 COACHES
BONUS 2-WAY USE:
PERSONAL PRODUCTION Focus & Coaching plus
SET PARTNER APPTS. with Your Ideal Agent Prospects

2 Hours Actual Results:
PER HOUR
Contacted 30 People
Talked to 10 and
Set 1+ Appointments


LEADS CONCIERGE: LIVE CALLS EVERY 1 MO.
495$Every month+$295 1-Time Set Up Fee: Leads, Custom, TechKDNA PROCURES LISTING LEADS DATABASE AND LIVE CALLS (300 TOTAL) EVERY 1 MONTH. LIVE ANSWERS CAN SCHEDULE 1 ON 1 MEETINGS IN CALENDLY. PERSONAL VOICE MESSAGES LEFT. GROUP COACHING SESSIONS.- KDNA PROCURES LISTING LEADS DATABASE (300 TOTAL)
- KDNA POWERDIALS 300 LISTING LEADS IN DBASE EVERY 1 MO.
- KDNA POWERDIALS LISTING LEADS DBASE 5 TIMES EVERY 6 MO.
- LIVE ANSWERS INQUIRE ON INTEREST FOR 1 ON 1 MEETINGS
- 1 ON 1 MEETINGS CAN BE SCHEDULED IN YOUR CALENDLY ACCOUNT
- PERSONAL VOICE MESSAGES LEFT IF NO ANSWER
- PERSONALIZED EMAILS PROVIDED FOR LIVE AND NO ANSWER CALLS
- ALL LIVE CALL RESULTS CAPTURED IN KDNA GOAL TRACKER
- 24/7 ACCESS TO YOUR KDNA TRACKER WITH ALL BUSINESS BENEFITS
- PLUS WEEKLY 50 MINUTE LOAN OFFICER GROUP COACHING SESSIONS
- GROUP COACHING ON LISTING & MEETING PRESENTATIONS
- Auto-renews every 6 months unless cancelled 14 days prior
LEADS CONNECT: 4X+ LIVE CONVERSATIONS
395$Every month+$295 1-Time Set Up Fee: Customization, TechLEADS CONNECT - LIVE CALLS 4X MORE CONVERSATIONS. ADD UP TO 1,000 OF YOUR OWN LEADS DATABASE. 2 DAYS/WK. POWERDIALER. LIVE ANSWERS & PERSONAL VOICE MESSAGES LEFT. GROUP COACHING SESSIONS.- CALL 4X MORE LIKELY LISTING LEADS USING LESS TIME & EFFORT
- ADD UP TO 1,000 OF YOUR OWN HOMEOWNER LEADS DATABASE
- MAKE LIVE PHONE CALLS TO YOUR LISTING LEADS DBASE
- ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 2 DAYS PER WEEK
- LIVE ANSWERS INQUIRE FOR 1 ON 1 MEETINGS & REFERRALS
- 1 ON 1 MEETINGS CAN BE SCHEDULED IN YOUR CALENDLY ACCOUNT
- PERSONAL VOICE MESSAGES LEFT IF NO ANSWER
- PERSONALIZED EMAILS PROVIDED FOR LIVE AND NO ANSWER CALLS
- ALL LIVE CALL RESULTS CAPTURED IN KDNA GOAL TRACKER
- 24/7 ACCESS TO YOUR KDNA TRACKER WITH ALL BUSINESS BENEFITS
- PLUS WEEKLY 50 MINUTE LOAN OFFICER GROUP COACHING SESSIONS
- Auto-renews every 6 months unless cancelled 14 days prior
LEADS COMPLETE: CONCIERGE & CONNECT
795$Every month+$395 Set Up Fee Inc. 1 to1 Farm ConsultationsINCLUDES BOTH LEADS PLANS: CONCIERGE & CONNECT BENEFITS & PLANS. ADDS 300 LEADS DBASE & UP TO 1,000 OF YOUR OWN LEADS DATABASE. ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 5 DAYS PER WEEK.- INCLUDES BOTH KDNA LEADS CONCIERGE & CONNECT PLANS
- ADDS 300 LEADS DBASE & UP TO 1,000 YOUR OWN LEADS DATABASE
- ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 5 DAYS PER WEEK
- Requires a 6 month commitment
LOAN OFFICER RECRUITING
PROFESSIONAL: MASTERMIND PLUS EFFICIENCY CONTACTING TECH - TARGETED LEADS

Power Contacting Technology - Provides 400% More Live Conversations - So You Can Set 1+ Appointments per Hour
Contacting Results Auto-Synch to KDNA Tracker - No Manual Input - for Accurate Individual and Team Transparency
Access Top Producers with 20+ Years Experience:
Set Appts. with Past Clients, Sphere, Vendors & A.I. Leads

2 Hours Actual Results:
PER HOUR
Contacted 30 People
Talked to 10 and
Set 1+ Appointments


RECRUIT CONCIERGE: LIVE CALLS EVERY 1 MO
495$Every month+$295 1-Time Set Up Fee: Leads, Custom, TechKDNA PROCURES AGENT RECRUITING LEADS DATABASE & LIVE CALLS (300 TOTAL) EVERY 1 MONTH. LIVE ANSWERS CAN SCHEDULE 1 ON 1 MEETINGS IN CALENDLY. PERSONAL VOICE MESSAGES LEFT. GROUP COACHING SESSIONS.- KDNA PROCURES AGENT RECRUITING LEADS DATABASE (300 TOTAL)
- KDNA POWERDIALS 300 AGENT LEADS IN DBASE EVERY 1 MO.
- KDNA POWERDIALS AGENT LEADS DBASE 5 TIMES EVERY 6 MO.
- LIVE ANSWERS INQUIRE ON INTEREST FOR 1 ON 1 MEETINGS
- 1 ON 1 MEETINGS CAN BE SCHEDULED IN YOUR CALENDLY ACCOUNT
- PERSONAL VOICE MESSAGES LEFT IF NO ANSWER
- PERSONALIZED EMAILS PROVIDED FOR LIVE AND NO ANSWER CALLS
- ALL LIVE CALL RESULTS CAPTURED IN KDNA GOAL TRACKER
- 24/7 ACCESS TO YOUR KDNA TRACKER WITH ALL BUSINESS BENEFITS
- PLUS WEEKLY 50 MINUTE LOAN OFFICER GROUP COACHING SESSIONS
- GROUP COACHING ON RECRUITING & MEETING PRESENTATIONS
- Auto-renews every 6 months unless cancelled 14 days prior
RECRUIT CONNECT: 4X+ LIVE CONVERSATIONS
395$Every month+$295 1-Time Set Up Fee: Customization, TechRECRUIT CONNECT - LIVE CALLS 4X MORE CONVERSATIONS. UP TO 1,000 OF YOUR OWN AGENT PROSPECTS DATABASE. 2 DAYS/WK. POWERDIALER. LIVE ANSWERS & PERSONAL VOICE MESSAGES LEFT. GROUP COACHING SESSIONS.- CALL 4X MORE AGENT PROSPECTS USING LESS TIME & EFFORT
- ADD UP TO 1,000 OF YOUR OWN AGENT LEADS DATABASE
- MAKE LIVE PHONE CALLS TO YOUR AGENT PROSPECT DBASE
- ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 2 DAYS PER WEEK
- LIVE ANSWERS INQUIRE FOR 1 ON 1 MEETINGS & REFERRALS
- 1 ON 1 MEETINGS CAN BE SCHEDULED IN YOUR CALENDLY ACCOUNT
- PERSONAL VOICE MESSAGES LEFT IF NO ANSWER
- PERSONALIZED EMAILS PROVIDED FOR LIVE AND NO ANSWER CALLS
- ALL LIVE CALL RESULTS CAPTURED IN KDNA GOAL TRACKER
- 24/7 ACCESS TO YOUR KDNA TRACKER WITH ALL BUSINESS BENEFITS
- PLUS WEEKLY 50 MINUTE LOAN OFFICER GROUP COACHING SESSIONS
- Auto-renews every 6 months unless cancelled 14 days prior
LEADS COMPLETE: CONCIERGE & CONNECT
795$Every month+$395 Set Up Fee Inc. 1 to1 Farm ConsultationsINCLUDES BOTH LEADS PLANS: CONCIERGE & CONNECT BENEFITS & PLANS. ADDS 300 LEADS DBASE & UP TO 1,000 OF YOUR OWN LEADS DATABASE. ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 5 DAYS PER WEEK.- INCLUDES BOTH KDNA LEADS CONCIERGE & CONNECT PLANS
- ADDS 300 LEADS DBASE & UP TO 1,000 YOUR OWN LEADS DATABASE
- ACCESS KDNA POWERDIALER FOR 12 HOURS EACH - 5 DAYS PER WEEK
- Requires a 6 month commitment
ADD ONS: TARGETED SELLER LEADS
The Avg. Homeowner Sells Every 13 Yrs. What if You Only Contacted Owners Likely to Sell in the Next 6 to 18 Mos.?
> Upgrade to Our Targeted Likely Sellers Listing Program <
70% of Owners List with the 1st Agent They Interview!
Leverage Targeted Leads with Power Contacting:
Strategy 1: Strategy 2:
Likely Home Sellers All Home Owners
In Any Geo Farm Area! Near Your Recently Solds!
TARGETED LIKELY SELLER MARKETING:
ADD ON OPPORTUNITY TO TIER 1 ABOVE:







A.I. LEADS - 300 TARGETED BUYER/SELLERS
245$Every month+$95 Customization, Training, Materials, Tech- A.I. TARGETED PROGRAM- 300 Likely Buyers/Sellers EVERY 6 MO.
- A.I. TARGETED ADDRESSES, With Buyer/Seller A.I. Information
- A.I. TARGETED PROSPECTING MAP - Virtual Likely Listings Farm
- KDNA EMAILS EVERY 3 TO 4 WEEKS - Targeted Email Marketing
- WEEKLY KDNA GROUP TRAININGS on Scripts, Time Blocking
- Auto-renews every 6 months unless cancelled 14 days prior
KDNA LIVE CALL - WARM TRANSFER: PRO
125$Every week+$95 1-Time Database Cleanup & Customization- BEST for Agents with up to 300 in Network Dbase
- GOAL is to LIVE CALL most/all YOUR Network Every Month
- Set Up Network LIVE Transfer – Past Clients, Sphere, Vendors
- WEEKLY 75 MINUTE SESSIONS - LIVE Call Transfers To YOU
- Leave LIVE or Prerecorded Voice Messages to Network
- Send Personalized Emails to Your Network
- Live Calls Results – Auto Captured in KDNA Success Tracker
- DISC Communication Skills and Training
- Weekly LIVE Call Transfer Training w/ Scripts and Q&A
- INCLUDES KDNA SUCCESS TRACKER - 7 Days Per Week
- Auto-renews every 3 months unless cancelled 14 days prior
ADD ONS: HOMEBOT MARKETING
76% of Owners are Underutilizing the Equity in their Home:
> What if You Provided a Free Private Monthly Report <
To Become their Trusted Source for All Real Estate Needs!?
Access Top Producers with 20+ Years Experience:
Set Appts. with Past Clients, Sphere, Vendors & Leads
HOMEBOT MARKETING:
ADD ON OPPORTUNITY TO TIER 1 ABOVE:




1-2 USER - 1,000 HOMEBOTS & COACHING
295$Every month+$145 Customization, Training, Materials, TechHOMEBOT 1,000 CLIENT MARKETING ACCOUNTS with COACHING- MUST BE ENROLLED IN KDNA CASH FLOW PROGRAM
- HOMEBOT HOMEOWNER MARKETING - Up to 1,000 Prospects
- UNLOCK HIDDEN DATABASE REVENUE- Past Clients, Sphere, Vendor
- 91% AGENTS DON'T Stay in Touch w/Clients after Closing
- 75% HOMEOWNERS DON'T Use their Previous Agent
- SEPERATE COACHING GROUP for A.I. Listings, HOMEBOT Marketing
- INTEGRATED w/KDNA POWER CONTACTING - 4X More Appointments!
- ACCESS SUPERVISED CALLING SESSIONS to Maximize Your Results
- Auto-renews every 6 months unless cancelled 14 days prior
1-3 USER - 1,500 HOMEBOTS & COACHING
395$Every month+$195 Customization, Training, Materials, TechHOMEBOT 1,500 CLIENT MARKETING ACCOUNTS with COACHING- MUST BE ENROLLED IN KDNA CASH FLOW PROGRAM
- HOMEBOT HOMEOWNER MARKETING - Up to 1,500 Prospects
- UNLOCK HIDDEN DATABASE REVENUE- Past Clients, Sphere, Vendor
- 91% AGENTS DON'T Stay in Touch w/Clients after Closing
- 75% HOMEOWNERS DON'T Use their Previous Agent
- SEPERATE COACHING GROUP for A.I. Listings, HOMEBOT Marketing
- INTEGRATED w/KDNA POWER CONTACTING - 4X More Appointments!
- ACCESS SUPERVISED CALLING SESSIONS to Maximize Your Results
- Auto-renews every 6 months unless cancelled 14 days prior
1 ON 1 BROKER / LEAD COACHING
BROKER/L.O. 1 ON 1 COACH: 1 X 50 MIN/MO.
595$Every month50 Minutes per Month of 1 on 1 Private Coaching / Collaboration / Trouble-Shooting Time - Recruiting, Retention, Company Dollar, Profitability, Acquisitions, Etc. Top Pros w/ 30+ Years of Experience.- ONE PRIVATE 50 MINUTE COACHING SESSION / MO.
- MUST ALSO BE ENROLLED IN A KDNA CASH FLOW PROGRAM
- Auto-renews every 6 months unless cancelled 14 days prior
BROKER/L.O. 1 ON 1 COACH: 2 X 50 MIN/MO.
995$Every month100 Minutes per Month of 1 on 1 Private Coaching / Collaboration / Trouble-Shooting Time - Recruiting, Retention, Company Dollar, Profitability, Acquisitions, Etc. Top Pros w/30+ Years of Experience.- SAVE $200 MO. WITH 2 SESSIONS PER MO.
- TWO PRIVATE 50 MINUTE COACHING SESSIONS / MO.
- MUST ALSO BE ENROLLED IN A KDNA CASH FLOW PROGRAM
- Auto-renews every 6 months unless cancelled 14 days prior
BROKER/L.O. 1 ON 1 COACH: 3 X 50 MIN/MO.
1,495$Every month150 Minutes per Month of 1 on 1 Private Coaching / Collaboration / Trouble-Shooting Time - Recruiting, Retention, Company Dollar, Profitability, Acquisitions, Etc. Top Pros w/30+ Years of Experience.- SAVE $300 MO. WITH 3 SESSIONS PER MO.
- THREE PRIVATE 50 MINUTE COACHING SESSIONS / MO.
- MUST ALSO BE ENROLLED IN A KDNA CASH FLOW PROGRAM
- Auto-renews every 6 months unless cancelled 14 days prior



